When the words artificial intelligence (AI) come up, you might think of androids as portrayed in sci-fi movies.
However, AI is more than robots, and it has transformed the way we do business. According to a report by BCG and the MIT Sloan Management Review, almost 85% of business owners believe that using AI will give their company a competitive advantage.
Today, various businesses are using AI in their operations. Machine learning is also becoming more crucial in leveraging customer data to improve the return on investment in marketing campaigns.
Why Work with AI for Marketing
Using AI for your marketing campaigns can unlock untapped potential in your business. Here are the benefits of artificial intelligence in marketing:
1. Improved personalization
Today’s consumers expect companies to tailor marketing messages based on their demographics, interests, and location. AI helps you personalize your communications on an individual level rather than sending a generic message to every customer. That can be done in email campaigns and product recommendations.
2. Better response time for customers
Instead of having a customer service representative on standby for inquiries and concerns, you can use chatbots to deal with common queries. These chatbots can be programmed to provide a set of replies that they can give even after operating hours. This type of AI reduces the service time and workload, leaving customer service representatives to deal with queries that need a more personal response.
3. Search engine optimization
AI is necessary for white label SEO strategies, from determining searcher intent to optimizing a browser layout based on a user’s device. With the rise of voice search, AI interprets complex speech patterns and recognizes meaning from spoken search queries.
4. Content creation
Content marketing offers an incredible return on investment, but it can also be resource-intensive. With AI, you can produce enough personalized content for your target audience. It can generate news reports in seconds when they usually take hours or days to create.
5. Automated marketing processes
With sophisticated software, you can simplify and automate your marketing processes. It takes away the repetitive tasks, freeing up your time and resources to do more personal activities like customer interaction.
Best AI Optimization Practices
Optimizing your marketing campaigns with AI ensures that you remain relevant in a competitive landscape. Here’s how you can start:
1. Develop a strategy
Examine your current marketing strategy and determine which aspects would require automation. Identify the essential metrics for your campaign and how you want to track them. Doing so will help you find the right tools for each aspect you want to automate.
2. Balance human and artificial
As much as AI simplifies various processes, it should be complemented by human thinking. Find out how automation can make your marketing team’s tasks more manageable but don’t push AI if the activities require a personal approach.
3. Gather the right information
Your AI is as good as the data it gathers from customers. Make sure to collect only relevant data so the machine can base their findings on information that matters.
Artificial intelligence is transforming the way businesses run their campaigns. Using AI on your marketing campaigns helps you stay relevant and get ahead of your competitors. With these tips, you can make the most of automation in every aspect of your marketing.